Itineris has been recognised as a leading light in website development after scooping four awards at the 2010 Communicator Awards, for both Birketts LLP and British Heart Foundation projects.
Nicki Ramsbottom, marketing manager at Birketts LLP, said: “Our new website has enabled us to triple our visitor numbers. We have also seen an upsurge in the amount of enquiries for our services. This is down to our unique partnership with Itineris. Another benefit that we did not foresee was being able to manage our recruitment online, saving costs on recruitment agencies and other third parties. The savings made in this area paid for the website twice over.”
The new Birketts website is built on Itineris’ content management system, i.content, which allows the firm to have complete control over its website. This provides the team with a marketing tool that can keep pace with their market and the internet. Birketts also use Itineris’ email marketing system, little green plane, to regularly drive traffic back to their website whilst monitoring the performance of each campaign.
Matt Horsup, business development manager at Itineris said: “We took time to understand Birkett’s target audiences and how these different audiences would interact with the site. We then reflected this in the design and usability to create a strategic marketing tool for the company. For example, Birketts’ business is built around its people so we made it easier for visitors to access personnel details of their solicitors by giving them an interactive search facility and employee profiles, which can be completely managed by the Birketts team. To win an international award for this project shows that creative work from East Anglia has a right to be recognised amongst the world’s best.”
The Communicator Awards honour the best in international creative advertising, corporate communications, public relations and web design. The 2010 awards received over 7,000 entries from across the globe. In addition to its work with Birketts, Itineris also won three Gold awards for a project for the British Heart Foundation.