Itineris Wins Big at the Digital Impact Awards 2024
At Itineris, we’re buzzing with excitement after taking home not one, but two wins at the 2024 Digital Impact Awards. Competing against other globally established agencies, we won a Gold and a Silver in the only two categories we were nominated for.
Successful campaigns
But it’s not just about two shiny new trophies to add to our growing awards shelf. What really matters is the success these campaigns have brought to our clients, driving tangible results and creating meaningful impact.
Here’s a closer look at the awards we won and the work behind them.
Gold: Best Use of SEO for Corporate Communications
Winning the Gold Award for Best Use of SEO for Corporate Communications was a major achievement for both Itineris and our client Mullis & Peake Solicitors.
Here’s a breakdown of what we achieved.
Understanding the Challenge
Mullis & Peake Solicitors, a respected law firm, faced difficulties competing in a highly competitive legal market, where larger firms dominated search rankings.
Despite their strong reputation, the firm struggled to gain visibility, relying heavily on paid search ads. To achieve sustainable, long-term growth, they needed an SEO strategy to improve their organic search presence and generate high-quality leads.
Creative Solutions for SEO Success
Itineris developed a data-driven SEO strategy designed to enhance Mullis & Peake’s visibility.
We focused on creating optimised, user-friendly landing pages targeting specific legal services and integrated high-value content like videos and interactive tools.
By addressing user intent and applying the right creative elements, we successfully broadened the firm’s reach. We also implemented technical SEO enhancements to improve site performance and ranking.
Working Closely with Mullis & Peake
Our close partnership with Mullis & Peake’s internal team was crucial to the project’s success.
Their team was proactive in writing and implementing our SEO content recommendations, as well as performing the on-page optimisations we recommended. This played a large role in the success of the campaign.
Together, we built a strong foundation for ongoing digital growth and visibility.
The Results
The results were outstanding. Over 12 months, Mullis & Peake experienced a 78% increase in non-brand organic visibility and an over 1400% surge in organic leads.
These efforts translated into an impressive 4,900%+ ROI, far exceeding the firm’s expectations.
Mullis & Peake now ranks in the top positions for over 100 key terms. This shows the long-term value of our SEO strategy and how it has cemented their position as a leader in the legal sector.
Silver: Best Use of Digital in the Professional Services Sector
Another big win for Itineris and Mullis & Peake, we received the Silver Award for Best Use of Digital in the Professional Services Sector.
By combining our SEO efforts with a strong paid media campaign and custom service landing pages, we were able to drive traffic and convert users into valued clients.
Understanding the Challenge
Their goal was to boost lead generation, focusing on high-demand services like family and employment law. This needed to be done in a way that cut through a competitive digital landscape to boost visibility.
Creative Solutions for Digital Success
Our approach involved a strategic blend of SEO and PPC that generated traffic with strong ad creative and considered placement.
We worked on optimising their website by creating targeted landing pages, improving user experience, and developing content that resonated with search queries.
For paid search, we discovered untapped opportunities, such as specific search terms for settlement agreements, which led to the creation of highly focused campaigns and landing pages.
By consistently monitoring and optimising performance, we ensured our digital strategy was both effective and sustainable.
Working Closely with Mullis & Peake
Throughout the project, we maintained close communication with their team, aligning digital strategies with their business objectives.
This partnership created agility, allowing us to rapidly implement changes that directly addressed market shifts and client needs.
The Results
The results were impressive, surpassing the firm’s objectives.
The overall digital strategy we executed led to a 1,965% ROI. The firm saw conversion rates double, from 4.4% to 8.8%, and achieved a return on ad spend (ROAS) of 1,253%. Importantly, we established 127 new opportunities via our new settlement agreement landing page, and 90% of these turned into clients
According to Olly Clapp, Senior Designer at Itineris, this is what the campaign was all about:
An Award-Winning Agency
Each award showcased a different area of our digital offerings – one recognising our expertise in SEO and the other highlighting a more comprehensive digital strategy.
If you’re ready to see how we can drive similar success for your firm, get in touch with our team. Let’s explore how we can take your digital strategy to the next level.
