Although conventional wisdom states you can’t ‘have your cake and eat it’, we have proven you can.
At a time when we’re celebrating our 5th Birthday, we’ve also just won ‘Best digital campaign’ at Europe’s largest B2B marketing awards held at Vinopolis in London and received a highly commended in another category.
Managing Director Aleks Szymanski said: “When you are passionate about what you do, you set yourself exceptionally high standards to meet. In both these categories we were up against the UK’s best B2B marketing agencies with strong campaigns delivered for national clients.”
The B2B Marketing Awards is the only event that recognises excellence in business-to-business marketing in all sectors and in all disciplines. Established in 2005, the awards acknowledge those practitioners and campaigns that have excelled over the last 12 months, and provide examples that will inspire the whole B2B sector to improve its marketing.
A marketing campaign was required to attract bookings for the Greater China Roadshow, an event hosted by UK Trade & Investment in partnership with China Britain Business Council (CBBC). The digital marketing campaign demonstrated the power of a well thought out personalised permission-based email marketing campaign combined with a branded microsite.
We used i.send, our innovative email marketing solution, with Enterprise-level reporting and automatic integration into Google Analytics to measure the campaign in real-time and feed data into our CRM solution. The campaign was an enormous success with bookings exceeding the target by 152%.
Aleks continued: “Our continued success has come from valuing and nurturing client relationships. That doesn’t mean we always get it right – we are human after all – but it does mean we are constantly looking to improve all aspects of the products and services we offer. We passionately believe in straight-talking, collaboration and sharing knowledge with clients and partners alike.”