With people in the UK living longer and developing more complicated life limiting diseases, the demand for Hospice care has grown dramatically over the past few years. However, in this time we have also hit a major financial crisis, meaning it’s becoming more challenging for charities to raise funds.
We were tasked with creating an integrated digital marketing strategy to allow St Elizabeth Hospice to facilitate the generation of vital funds, engage with a wider audience and increase awareness of the organisation and their fantastic work. The digital strategy needed to fully integrate with the Hospice's offline activities, which included PR and print media, therefore providing a fully joined-up and effective marketing strategy.
The main St Elizabeth Hospice website was designed to create an appealing platform for the charity to engage patients, family members, supporters and healthcare professionals. The website's top-line features include online donation facilities, event management, an online shop and social media integration.
Two online auction microsites were later added that helped raise thousands of pounds for the Hospice. This included an auction of deckchairs designed by household names, which not only raised an incredible £35,000, but also generated valuable column inches.
We then created the St Elizabeth Tribute Fund site, which enables family and friends to set up a tribute to their loved one, sharing memories and collecting a donations in their name.
Our most recent project was to create a St Elizabeth Hospice Giving site, similar to JustGiving, which allows St Elizabeth Hospice to collect 100% of the donations made without any admin fees.
The St Elizabeth Hospice Intranet was developed to help bring together and share knowledge between staff, volunteers and supporters. Features include a document manager, staff contact finder, room booking facilities, staff news and events bulletin and resource centre.
St Elizabeth Hospice manage an on-going email marketing campaign using our Little Green Plane platform, providing regular touch points to promote all the Hospice’s work. The campaigns are expertly optimised and regularly achieve click through rates exceeding 50%.
This combined digital strategy has been instrumental in raising over £820,000 in the first year for the Hospice. The project was awarded the Interactive Media Council’s (IMA) outstanding achievement award and was shortlisted to receive the national CIM (Chartered Institute of Marketing) excellence award.