The Royal Air Force Museum, Britain’s only national museum dedicated wholly
to aviation with sites in North London and Shropshire
The RAF Museums tell stories of the people who moulded the world of aviation from the daredevil early aviators to wartime heroes and the thousands of ordinary service men and women whose contribution has shaped the world that we live in today.
Increase in online event bookings
Email open rate, more than double industry average
In website traffic
In mobile traffic
To primary increase the number of online visitors and therefore raise the awareness of the two RAF Museum, also increasing footfall into the physical museum.
Previously, the Museum had struggled to engage potential visitors through online media. Their existing website had organically evolved over 10 years and needed a complete overhaul to ensure that it reflected the exceptional quality of the visitor experience, as well as the Museum’s progressive ethos. We were briefed to design and
develop a dynamic new website, which would really bring to life the fun and excitement of visiting the RAF Museum.
We created a visually stunning and content-rich website, enabling visitors to access up-to-the-minute information about the museum and its activities. The easy-to-use CMS allows the museum staff to be in complete control of its ongoing updating and management. In the weeks following the launch of the site the RAF Museum
was overwhelmed by visitor feedback and online event booking increased by a huge 73%
We identified email marketing as one of the key tools for driving traffic to the new website. The main strategy was to create a striking new email design template, appropriate for a global audience. We also provided best-practice training for the museum’s team. In response to its first emailing campaign, the RAF Museum received over 80 congratulatory replies from supporters, plus 26 offers of new donations. The campaign achieved an ‘open’ rate of 42%, with a ‘click-through’ rate of 9% – more than double the industry average.
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"Thanks to Itineris, the museum now possesses a website that reflects the vibrancy, energy and diversity of our vast aircraft collections and which will inspire people to explore even further."
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