RAF Museum Case study video

RAF Museum

The RAF Museums tell stories of the people who moulded the world of aviation from the daredevil early aviators to wartime heroes and the thousands of ordinary service men and women whose contribution has shaped the world that we live in today.

Measurable Results

The challenge

To primary increase the number of online visitors and therefore raise the awareness of the two RAF Museum, also increasing footfall into the physical museum.

  • Objectives

    Previously, the Museum had struggled to engage potential visitors through online media. Their existing website had organically evolved over 10 years and needed a complete overhaul to ensure that it reflected the exceptional quality of the visitor experience, as well as the Museum’s progressive ethos. We were briefed to design and develop a dynamic new website, which would really bring to life the fun and excitement of visiting the RAF Museum.

  • Results

    We created a visually stunning and content-rich website, enabling visitors to access up-to-the-minute information about the museum and its activities. The easy-to-use CMS allows the museum staff to be in complete control of its ongoing updating and management. In the weeks following the launch of the site the RAF Museum was overwhelmed by visitor feedback and online event booking increased by a huge 73%

  • Email marketing

    We identified email marketing as one of the key tools for driving traffic to the new website. The main strategy was to create a striking new email design template, appropriate for a global audience. We also provided best-practice training for the museum’s team. In response to its first emailing campaign, the RAF Museum received over 80 congratulatory replies from supporters, plus 26 offers of new donations. The campaign achieved an ‘open’ rate of 42%, with a ‘click-through’ rate of 9% – more than double the industry average.

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