Since producing its first car in 1983, PROTON has risen through the ranks of automotive manufacturing and has now exported cars to more than 50 countries worldwide.

The challenge

Proton Cars sell through a network of 80 dealerships. It’s important that these dealerships maintain the integrity of the Proton brand identity. However, they also need the flexibility to make tactical propositions and offers, tailored to their local market.

  • Brief

    Proton Cars briefed us to create a website solution which would give each dealership an online presence consistent with the Proton brand. While also giving them the ability to adapt their offering to their local customer base.

  • Solution

    We built a network of local sites using our Content Management System (CMS), icontent®. This provided a comprehensive yet easy-to-use platform, allowing local personalisation of sales messages and offers. While giving Proton central control and brand custodianship. It was important to achieve maximum efficiency by automating many of the dealers’ regular tasks.

  • Email marketing

    Proton also uses our powerful email marketing system, little green plane, to stay in contact with customers and keep them regularly updated with news and offers.

  • The results

    Each member of Proton’s 80-strong dealer network was provided with a localised, bespoke website which retains a ‘corporate’ look and feel.