Itineris were originally appointed to design and build a new website for Help the Hospices, though as we progressed through our 5D Stage-Gateâ„¢ process of development it was quickly established that a rebrand, and possible name change, was required. The decision to change a brand name is always a hard one that requires much consideration, as such we sought to be as flexible as possible and established two parallel design streams, one for Help the Hospices and one for Hospice UK, until the decision on a new name was confirmed.
The core objectives of all our work for Hospice UK were to position them as the leading voice for hospice care in the UK and to raise funds to support their work. For the website in particular, which needed to cater for all audiences, it was vital to find the balance between providing information to the public on hospice care and engaging professionals in a way that is tailored to their roles and interests.
Our aim was to build on existing brand equity by refreshing the visual brand. Following a period of research, we reworked the logo, adding depth to the brand mark and a slicker, bolder typeface. We also developed a range of print collateral including business cards, stationery and traditional advertising.
The content rich site is bold, bright and engaging â€“ a far stretch away from the common misconception of hospice care. It is also fully responsive, providing a great user experience regardless of the viewing device.
Powered by the Sitefinity Content Management System, the site features some interesting top-level functionality including integrated social media, a resource repository that can be filtered via categories and a password protected login area for members.
The site is fully integrated with internal systems, including their CRM and payment gateway, providing a seamless experience for users and reducing admin time in house.
Since the launch of the new website Hospice UK have seen a significant increase in traffic and received some amazing feedback from the public and hospice workers alike.
The easy to use CMS has reduced website running costs dramatically, as the majority of content can now be managed in house. The access levels functionality in Sitefinity also allows numerous staff, from a mixture of disciplines, to have access to edit only certain parts of the site. For example, fundraising may only have access to event listings.