Croydon College

Croydon College offer academic and vocational qualifications to young people in the in the London borough of Croydon. As one of the largest and most successful providers of Further and Higher Education in the South East, Croydon College pride themselves on offering a wide range of qualifications at all levels and across an array of subject specialisms.

The challenge

With many schools establishing their own sixth forms, competition for applications has never been fiercer in the 16-19 year old market, putting pressure on college budgets.

Combined with a historically negative perception amongst some of the local community, Croydon College were keen to promote their core value in their new visual brand and messaging, with the aim of increasing applications for full time courses.

  • Objectives

    In addition to helping position the college as an exciting place to study, the website needed to help encourage and facilitate enrolment - providing advice on course choices and guiding them through the application process.

  • Approach

    Working alongside branding agency Blast Design to craft the overall look and feel of the new website, we have built a fresh and contemporary platform that easily facilitates the applications.

    The Croydon College website is powered by the Sitefinity Content Management System and includes a course search, online application and event management for open days and taster courses.

  • Results

    The vibrant design, easy navigation and use of images & rich media has contributed to a much more engaged user. Bounce rates for the site are now less than 50% with the average user spending over 3.30 mins on the site every visit. The responsive nature of the site also appeals to the 16 – 19 year old demographic, with over 1/3 of all traffic being generated by mobile devices.