A CRO campaign to improve conversion rates across key landing pages.
To improve conversion rates across key landing pages.
increase in conversions of course landing pages
additional revenue in 7 months
increase in leads in 7 months
increase in mobile conversions
Introduction
Itineris embarked on a 7-month journey to boost AVADO’s leads and revenue through strategic conversion rate optimization on their key landing pages, achieving remarkable results.
About Avado
AVADO is a premier course provider dedicated to delivering inspiring learning experiences that make a lasting impact. Whether helping individuals advance their careers or transforming businesses, AVADO is at the forefront of impactful education.
Strategy
Our approach began with a thorough analysis of existing data to set benchmarks and clearly define our targets. The initial review of the landing page data revealed a key issue: a low level of user scrolling.
To address this, we concentrated on optimising the hero area of the landing page, aiming to pack this prime real estate with compelling conversion cues.
Execution
Over the course of 7 months, we conducted a series of tests, tweaking elements such as images, form placement, and text. These adjustments led to a significant increase in conversion rates, resulting in an impressive 5,496 additional leads.
Through careful analysis and targeted optimization, we successfully enhanced AVADO’s landing page performance, driving substantial growth in leads and revenue.