A CRO campaign to improve conversion rates across key landing pages.
Client
Objectives
Impact
How did we do it?
Introduction
Itineris were tasked with increasing AVADO’s leads and revenue through conversion rate optimisation on their key landing pages. This project lasted 7 months and had some exceptional results.
About our client
AVADO are a leading course provider who focus on creating inspiring learning that has a lasting impact – either to individuals to progress their career or transforming businesses.
Strategy
We needed to review the existing data to be able to benchmark our activity and thoroughly understand our targets.
The CRO work began by reviewing the existing data on the landing page to identify hypotheses to test. From this, it was clear that there was a low level of scrolling.
Our focus was therefore to test what should be on the hero area. This space was used to offer as many positive conversion cues as possible.
Execution
After running tests for 7 months and altering items such as the image, form placement and text, we saw a significant improvement in conversion rates. This resulted in 5,496 additional leads.
