Pay Per Click (PPC) advertising is a fantastic technique for generating instant high quality leads.
It's particularly useful for ensuring you appear on the first page of Google when launching a new website that has not yet had the chance to work it's way up in the rankings with a programme of search engine optimisation
If set-up correctly the return on investment for can be huge, but if managed badly it can be a costly exercise that drives irrelevant traffic to your website.
By promoting your organisation, product or service across search engines and/or social platforms you can increase the reach of your campaigns to those looking for related and relevant products without relying exclusively on your natural search position.
Our team of PPC experts will work with you to establish a robust strategy that addresses your objectives. This includes:
- Budget allocations
- Channel selection
- Online goal set up
- Keyword selection
- Ad creation
- Bid management
- Campaign optimisation
- Reporting and analysis
A well crafted advertising campaign is however, only half the battle. Ensuring that your marketing messages aligns with your website content can be the difference between success and failure.
By optimising the landing pages your adverts link through to can improve the conversation rate and subsequent return on investment of the campaign exponentially. We are able to audit, recommend and even produce optimised landing pages.