Designed to complement earned and owned media channels, paid advertising is a quick and effective way to super-charge your marketing campaigns.
Paid advertising channels
Understanding which paid media channels to target is half the battle, but so is constructing a highly targeted, effective and cost effective campaign.
We have the experience and industry knowledge to help you select the best channels for your paid advertising strategy, whether it be selecting the key search terms to target with AdWords or utilising the display network and creating high quality and engaging adverts in partnership with our design team.
We are a Google AdWords and Analytics partner, this means that we are certified by Google as experts of the respective products.
Google Adwords are particularly useful for ensuring you appear on the first page of Google when launching a new website that has not yet had the chance to work it's way up in the rankings with a programme of search engine optimisation
If set-up correctly the return on investment for can be huge, but if managed badly it can be a costly exercise that drives irrelevant traffic to your website.
By promoting your organisation, product or service across search engines and/or social platforms you can increase the reach of your campaigns to those looking for related and relevant products without relying exclusively on your natural search position.
Our team of PPC experts will work with you to establish a robust strategy that addresses your objectives. This includes:
- Budget allocations
- Channel selection
- Online goal set up
- Keyword selection
- Ad creation
- Bid management
- Campaign optimisation
- Reporting and analysis
A well crafted advertising campaign is however, only half the battle. Ensuring that your marketing messages aligns with your website content can be the difference between success and failure.
By optimising the landing pages your adverts link through to can improve the conversion rate and subsequent return on investment of the campaign exponentially. We are able to audit, recommend and even produce optimised landing pages.
Remarketing assists this process by allowing you to serve tailored ads to users who have previously visited your website as they browse online.
Remarketing is a powerful technique to stay engaged with your target audience and is used to encourage previous visitors to return to your website and complete a purchase or a specific action. Not only does it improve awareness of your brand, but presenting them with highly relevant content radically improves the return on investment.
Increasing the awareness of a product, service, brand or event can be a difficult task. Utilising the company database will only cast the net so far, so what are the other option available to you?
Display advertising allows you to target your audience without having their data. Through strategic placement it's possible to increase the opportunities to display your message exponentially for cost effective budgets.
With more and more users consuming information on the move you can even focus your marketing effort on mobile only if that's what fits with your audiences browsing habits.
We are able to work with you to identify they best strategy to optimise your campaign and how it dovetails with other elements of your marketing campaigns.
The old adage that states 'content is king' has never been more relevant. Consumers (both B2B and B2C) rely on relevant, useful content to inform purchasing decisions, so ensuring your killer content is seen by the correct audience is critical. Pushing content to your social media followers and prospect database is one thing, but how do you amplify the reach to prospects that you don't know about?
Using a number of platforms and tools we are able to super-charge your content to give it the best chance of being seen, read, commented on and ultimately shared. This can be executed via content syndication platforms and delivered to users based upon their browsing habits or delivered as native advertising on partner networks.
Throw into the mix the ability to split test content headlines and creative, we are able to build up a profile of what type of content resonates best with your audience enabling you to create more of it.