What could your charity do with thousands of pounds worth of free advertising?

If you want to get your charity’s name in front of the public at a minimal cost, you can now take advantage of free Google advertising for non-profit organisations.

Online marketing can be an expensive business; ineffective pay-per-click (PPC) advertising can eat away at your marketing budget and deliver poor results.

Google ad grants logo

But with Google Ad Grants, charitable organisations of all shapes and sizes around the world are benefitting from free advertising spend with Google. Here’s how your charity can get in on the action.


What is the Google Ad Grant?

To try and help worthwhile causes spread their message, Google are offering charities a grant to the value of US$10,000 to be used with their AdWords platform. AdWords is what makes paid ads appear at the top of their search engine when their users look up specific keywords and phrases.

When someone types in a keyword or phrase that is relevant to your charity, an ad containing a link to your organisation’s website appears in the search results. Google paid ads can make your charity visible to thousands of potential new supporters from the instant your campaign is set up, raising your profile and encouraging more donor engagement.

Google screenshot
  • Apply for the Google Ad Grant for Non-profits
  • Have valid charity status.
  • Agree to the company’s certification regarding discrimination and the use of donations.
  • Have a current website that contains enough content to engage with donors.

Google is currently working with over 20,000 non-profit organisations globally, including many in the UK. Your charity could soon join them and benefit from valuable free advertising that gets your charity noticed. A free targeted ad campaign can increase your donations, encourage volunteering, reach spread the word in your local area or even go global.

To qualify, all you need to do is:

How We Can Help You

It’s all very well having thousands of pounds worth of AdWords, but how can your charity make the most of it? Itineris has the experience and expertise that can help you maximise this windfall from Google and deliver the best return on investment for your money.

We can help you apply for the grant, set up your ad campaigns and manage your portfolio to ensure that your AdWords grant is used effectively. We can also provide AdWords training to your staff if you want to manage everything in house.

Our specialist paid advertising team brings a wide range of skills to the table:

  • Effective, competitive keyword selection that gets you in front of the right people.
  • Powerful copy for ads that get noticed and drives potential donors and volunteers through to your site.
  • Managing your bids for keywords so that you get more value for your money.
  • Optimising your campaigns so that they produce the best results.
  • Monitoring and measuring performance so that you know exactly how you are doing.

It can be easy to get carried away with free Google Ad Grants, but using AdWords platform is a complex process and relying on guesswork may waste your valuable marketing budget. Our team are committed to helping charities take advantage of this great opportunity with Google. We’ll be able to talk you through the entire process and how it can benefit your organisation – including what you need to do to make yourself eligible.

At Itineris, we have a wealth of useful knowledge that can help you make the most of your Google Ad Grant and you can be up and running in no time at all.

Contact us today to find out more.