It's impossible to manage what you can't measure, so ensuring your website and marketing activity has a robust reporting framework is essential.
Budget marketing effectively
With marketing budgets continuously under the microscope, being able justify the effectiveness of your marketing efforts is critical to your future success.
Our team of marketing specialists can provide a range of analytical advice on how best to track the performance of campaigns, through to the setting up of custom dashboards. Being able to analyse what's worked, why it's worked and how to improve it is all part of the marketers arsenal.
Review of your current site
At the start of any project we like to review the performance of the existing website. This forms part of the situational analysis, benchmarketing its performance against selected competitors.
We analyses various aspects of the site and scores them out of ten. These include how accessible the site is to partially sighted users, the quality of the content, how well the site is being marketed and how well the site has been built.