Creating an effective e-commerce environment is a delicate science. You need to consider every aspect of the sales funnel to design an all round solution that looks great, works seamlessly and ultimately converts visitors into sales.
Like all our projects we take a strategic approach to e-commerce and begin by defining the objectives, researching the target audience and evaluating any available analytics. We then examine your typical sales journey, which is entirely unique to your industry - the buying decision for washing machine for example is infinitely different to that for a pair of shoes.
Finally, we look at your content, merchandising and user journeys before we even consider the look and feel of the site. We combine this with our technical knowledge on best practice user experience and comprehensive understanding of the shopping basket and check out process.
To ensure a consistently smooth and enjoyable experience, ensuring buyers come back time and again, we have developed a number of benchmarking measurements and ongoing testing procedures that allow us to continually refine and improve your conversion rates over time.
Effiency & time saving
It not all about the external audiences though, we know from experience that a well rounded solution means taking the burden off your internal teams and finding intuitive ways to automate the order fulfilment process. Whether this means integrating with third party providers or simply re-imagining the current process and taking advantage of digital capabilities, we’ll find out what the ideal scenario looks like for you.