Biddable Director

Role overview

Due to continued growth we are recruiting a bright, experienced, confident and ambitious Biddable Director to join our execution team in London. As Biddable Director you will lead the department, working on retained, ad-hoc and consulting projects whilst taking full ownership of the commercial success and growth of the team.

Responsibilities and duties

• Ownership of the commercial success and growth of the biddable team
• Leadership and line management of 2 senior paid media specialists, developing their skills and managing the team’s day-to-day workload and performance
• Hands-on campaign management for key client accounts
• Continuous improvement of our processes and deliverables across:
  • Audience analysis and targeting
  • Campaign ideation, channel and format selection
  • Objective-setting, budgeting, media planning and forecasting
  • Messaging and creative development (working with our creative team)
  • Performance reporting and analysis (working with our measurement team)
  • Ongoing campaign optimisation
• Evaluation and introduction of new paid media channels into our offering
• Maintaining up-to-date knowledge of biddable best practises, channels, ad formats and supporting technology
• Leading pitches for UK and International biddable campaigns and prospective retained clients
• Working with our strategy team to build strong relationships with all clients, ensuring our biddable services are well understood and your team is held in high regard
• Working with our creative team to brief and deliver ad creatives, landing pages and other campaign assets
• Working with our SEO team to deliver integrated SEM campaigns across paid and organic search
• Working with our measurement team to scope and deliver best-in-class performance reporting
• Ownership of our relationships with Google, Microsoft Advertising, other key channels and platforms
• Representing Itineris at industry events and seizing opportunities to raise our profile through thought leadership content, roundtable discussions and presentations
• Other responsibilities in keeping with a management position at an ambitious and growing digital agency

Requirements

We’re looking for a smart (brains not suit), positive, professional and ambitious biddable evangelist.

Experience managing an agency biddable team is essential, as is experience working for a growing digital agency (c.£2-10m annual fee income). You’ll know how to deliver the best possible returns from campaigns with both large and small media budgets.

Other requirements include:

• Experience leading multiple client accounts concurrently
• Confidence in translating business objectives into marketing campaigns and biddable strategies
• In-depth understanding of the audience profiles, targeting options and ad formats offered by different channels
• Hands-on campaign management experience across:
  • Paid search and display (essential)
  • Paid social including Facebook, Instagram and LinkedIn (essential)
  • Other channels including Outbrain, Snapchat, Spotify, TikTok etc. (strongly desirable)
• Solid understanding of all elements of the biddable campaign process
• Google Analytics, tag management and campaign tracking experience
• Confident, accurate and clear communication skills
• A team-player with a positive, can-do attitude and a good sense of humour

Benefits

• The opportunity to work with and learn from a dynamic team of award-winning digital experts
• A progressive leadership team that encourages and rewards new ideas and career development
• Responsibility from day one at an ambitious and growing agency with no limit to your progression
• Large, open plan office in the heart of Shoreditch
• Regular company socials, teambuilding and charity fundraising days
• 25 days holiday +bank holidays
• Competitive salary and company pension

How to apply

Apply now by sending your CV and a short cover letter to [email protected] to tell us why you’d be perfect for this role.

PLEASE NOTE: We are recruiting for this role in-house and with our preferred recruitment partners, so will not accept any unsolicited approaches or CVs from other agencies.