The rise of the smartphone, over the last ten years, has seen a huge shift in the way that we now interact with our phones on a daily basis. From originally having to press individual keys to type we’ve seen the introduction of custom keyboards and apps, to improve predictive typing, however one of the biggest advancements has been voice recognition – enabling us to dictate messages, interact with digital personal assistants and search through speech.
Every brand of smartphone has its own personal assistant. The Siri’s, Cortana’s, Google Voice and Google Now’s of the smartphone world are accessible at the touch of the button, recognising speech in different languages and allowing users to give voice commands.
So what does this mean for website owners, how can voice search affect you and your website?
Such services can be integrated into all form fields, across a variety of forms and search boxes, giving users the ability to quickly interact with websites whilst on-the-go. This is a concept that’s becoming much more prevalent with the wider use of responsive web design, making it easy for users and consumers to access the information that they are looking for.
The marketing side of speech-based search and voice recognition shows a change in the way that users are seeking information. No longer are people mainly searching through keywords, they have now turned to asking questions, as they would to another person. To work with this shift in searching marketers should look to use keywords and phrases that align to the way in which we normally speak to each other.
People are also asking geo-location based questions through search, such as “Where is the nearest restaurant?”, “Where can I get…?”, speaking to their device as if it is another person. Ensuring that your website and business is listed with the physical locations on websites such as Google Plus should help to ensure you’re listed for such searches. Next time you go to ask your phone a question, have a think about what your user-base may be asking theirs!