RAF100 ‘brand take over’ boosts website visits by 32% for RAF Museum
One of the UK’s leading military landmark destinations saw a 32% rise in new visitors to its website after launching an online campaign to honour the RAF’s 100th birthday. The Royal Air Force Museum appointed longstanding digital marketing agency Itineris to create a new look and feel to its website to reflect the RAF 100 celebrations between 1st April and 31st October 2018. 



During the RAF100 ‘take over’ the site saw a big boost to users with an increase of 32%, compared with the same period in 2017. 

The Museum needed to ensure its website reflected the look and feel of the RAF’s centenary brand, whilst continuing to act as a highly effective marketing tool for the Museum itself. 

Paul Hudson-Knight, Head of Marketing for the Royal Air Force Museum, said: “On 1 April 2018 the Royal Air Force celebrated its 100th birthday. To mark this occasion, we launched a new online identity to reflect this important milestone. Our new look site helped celebrate the work the RAF whilst increasing the number of web visitors and helping convert these visitors into subscribers. The new redesign helped us achieve success in these areas; we are very pleased with the results.”

The Royal Air Force Museum’s purpose is to tell the story of the RAF through its people and collections. Established in 1968, as the landmark legacy of the RAF’s 50th anniversary, the award-winning RAF Museum is a National Museum with two public sites at Colindale, North-West London and Cosford in the West Midlands. Each site offers a unique experience for visitors while encompassing the whole RAF story. 

Itineris has over fifteen years’ experience in website design, build, digital strategy and digital marketing. The agency is a Google Partner, Microsoft Certified Partner, a member of the Amazon Web Services partner network and a Sitefinity Platinum Partner. 

Mark Chalklen, Head of Design and Build at Itineris, said: “Not only did the redesign help boost web visitors significantly during the campaign period, we were also able to help reduce the bounce rate of the newsletter page, which was identified as a key page for generating and retaining interest in the RAF Museum. Through effective page design we were able to reduce the bounce rate of this page by 30%, thus encouraging users to sign up and venture further into the site.”

Itineris, which has offices in the City of London and Suffolk, recently became a member of The Drum Recommends, the elite list of UK digital marketing agencies, after being highly rated by its clients. The agency has also won real estate Sitefinity Website of the Year.
Rechenda Smith
Rechenda Smith
HEAD OF ACCOUNT MANAGEMENT Rechenda SmithView Profile

Rechenda is head of account management at Itineris. She oversees all client customer service and post-website aftercare.

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