Suffolk-based digital marketing agency, Itineris have won the 2012 W3 Silver Award, in the Charity and Not for profit category, for their work on the brand new Toybox website.
Toybox is a Christian charity committed to helping street living and street working children and those at risk of becoming so, principally in Latin America.
The site design focused on the life stories of the street children with emotive imagery and quotes throughout. Itineris took the time to understand Toybox’s target audience and supporter segmentation, drawing up personas to create a robust site structure that would appeal to all key groups.
The site was split into distinct areas; Street Children for facts and location details, Give for donors for instant donations, Get Involved for fundraising, volunteering, events and sponsored challenges, Pray, About for annual reports, policies, staff profiles and jobs and Contact for contact details.
Steve Thorn, Director of Marketing and Fundraising at Toybox said: “We can’t fault the job that did Itineris did to make our new online shop come alive. From start to finish, Itineris has guided us brilliantly and delivered beyond our expectations and the results prompted a torrent of orders in the first few days.”
The W³ annual awards are hosted by the International Academy of the Visual Arts, a world-wide organization made up of leaders in various art disciplines including traditional and interactive media. The Awards honours creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.
Matt Horsup, head of sales and marketing at Itineris, said: “We are delighted to have been nominated and selected for another award. Winning an international W³ for this project shows that creative work from East Anglia has a right to be recognised amongst the world’s best.”