From 26th May
What is a cookie?
Also known as browser cookies or tracking cookies, cookies are small, often encrypted text files, located in browser directories. They are used to help web users navigate websites efficiently and perform certain functions, such as remembering payment details, purchase preferences or tracking visitor activity on platforms such as Google Analytics.
How have things changed?
Rather than hiding behind an opt-out option for website visitors (applying cookies unless the user complains), websites will need to specifically gain the consent of their visitor. They must opt-in from the outset to be able to store cookies on their computer or other devices. The exemptions are few and far between, so make sure you are compliant.
What you should do
- Educate your team: Inform and mobilise key staff members (legal and compliance, customer-facing colleagues, IT department, CRM and web managers, marketing team) about the change in legislation
- Undertake a cookie audit: Check what types of cookies you use and identify all your websites and other places where cookies might be used (i.e. mobile sites, iPad apps, etc.)
- Gauge the intrusiveness of each cookie: Assess your cookies against an intrusiveness scale and categorise each cookie to help identify any that may be no longer required. Categories could include: strictly necessary, necessary, performance-related, function and target
- Develop and test: Obtain some end-user feedback on the experience looking at the ease of use and clarity once your method is live. Check you have used user-friendly language and the correct tone for your audience