Proton Cars (UK), one of the UK's leading automotive brands, chose itineris to deliver a major new online project to give the car giant a local presence by producing 80 highly customisable dealership websites.
Through the use of our i.content® content management system Proton are able to provide each member of its UK network with a local website which is tailored to the individual requirements of each dealership whilst retaining a corporate brand. Our i.content® CMS provides a comprehensive yet easy to use platform allowing Proton to manage all of its 80 dealer websites from a central location.
Proton Cars relies heavily on its dealer network to secure UK sales as well as reinforcing its brand identity,it is key that we have a local presence as well as national, hence the need for individual dealer sites as well as national, hence the need for individual dealer sites.
Because our dealers offer different services, i.content will help us tailor the sites to each dealer's strengths; rather than us trying to employ a 'one size fits all' approach which some of our competitors favour.
Simon Park, General Manager for Sales & Marketing, Proton Cars (UK)