British Heart Foundation - Monster Games
Prevention really is better than cure, which is the fundamental ethos behind both Monster Games and Monster Heart. It has been a pleasure to work with itineris on this project and we are all delighted with the games produced.
Roberto Kasabbi, Online Content Manager
Brief
According to the recent figures from the National Child Measurement scheme, by the age of 11, 33% of children are overweight or obese. After establishing the most successful game to date for the British Heart Foundation's children's website called Monster Heart to engage 7-11 year olds on the importance of health and diet by allowing them to look after their own online monster, there was a requirement to create a follow-up tool.
The brief was to design another interactive game on an Olympics theme to motivate users to return to the site and continue to learn about heart health.
Fulfilment
Working on the basis that prevention is better than cure, Itineris created an Olympics-themed game called Monster Games to help 7-11 year olds continue to learn about health. Monster Games allow participants to choose one of eight monsters to participate in an Olympic sport and gain medals from competing in the contest.
Itineris created Monster Games to encourage players to compete in sporting activities such as the Lightspeed Dash, Zero-G Long Jump and Spaceshot. Game results can be stored, encouraging players to re-visit the site to improve their last score. It is also possible for the participant to e-mail their results to a friend, adding the option of a viral marketing campaign in a controlled environment.
Itineris took inspiration from classic eighties computer games such as Daley Thompson's Decathlon for Monster Games to help educate British Heart Foundation's key audiences about health and obesity in a fun an interactive way.
The original Monster Heart game produced by Itineris recently scooped three gold awards at the 2010 International Communicator Awards. Run by the International Academy of the Visual Arts, the awards honour the best in creative advertising, corporate communications, public relations and web design from across the globe. Based on the Tamagotchi idea, Itineris initially created a platform where children could personalise their own monster and learn to feed it, and keep it healthy as well as happy in order for it to survive.
To play the British Heart Foundation's Olympics web game, please click here
http://www.bhf.org.uk/cbhf/