Anglian Building Products, part of the Anglian group and are market leaders in the home improvement industry
itineris have become fundamental to all our marketing activities.
Steve Lawrence, Divisional Sales and Marketing Director, Anglian Building Products
Brief
Anglian Building Products wanted to develop its online presence through a new website specifically for the business to business market.
The requirement was to design and develop an entirely new engaging website that could be completely managed by Anglian Building Products' marketing team.
Fulfilment
We were awarded the contract after a competitive tender to design and build a new website, managed by our i.content content management system.
Since the launch, the website has gone from strength to strength and has become a cornerstone for all sales and marketing activities, whilst being fully integrated with the company's Salesforce customer database. Anglian Building Products has also enjoyed a threefold increase in traffic to the site.
The website has gone through a number of significant facelifts since its launch to maintain continuity with its sister website Anglian Home Improvements.
Anglian Building Products is also an avid user of our email marketing product little green plane.