The Leprosy Mission
The combination of itineris and i.content CMS really appealed to us. i.content is particularly simple to use and enables us to continually update content and adapt and change the site over time in response to feedback from our supporters and partners".
Jean Jones, Head of Fundraising
Brief
The Leprosy Mission required a complete overhaul of its existing website, which would educate and inform visitors about the charity's work, encourage people to get involved with the charity, facilitate donations and to start attracting a younger demographic.
Fulfilment
One of the main focusses was to produce a site that would educate prospective supporters that leprosy is still a serious disease of our time and is completely curable.
The previous site had a high visitor bounce rate which was due to the lack of interactivity and engagement on the site.
We created a vibrant new website built on our i.content content management system, which now allows the Leprosy Mission to have complete control over their website marketing.
The new site features in-the-field video case studies, interactive maps, event promotion, donations, youth section and resources.
The site now actively engages with the Mission's audiences and opens up communication lines to promote all aspects of their work.
The Leprosy Mission are also avid users of our email marketing product little green plane, allowing them to continually raise awareness and drive traffic to their new website.