British Heart Foundation - Monster Heart
This is by far the most popular game currently on the children's British Heart Foundation website. Many thanks to Itineris for all your hard work.
A Daniels, Communications Manager, British Heart Foundation
Brief
By the age of 11, 33% of children are overweight or obese, according to data from the National Child Measurement scheme.
The British Heart Foundation needed a fun and interactive website to educate and convey a serious message about the importance of heart health geared at 7-11 year olds.
The brief was to increase the target audiences' knowledge of heart health in a way that would appeal and engage the user in a compelling way. The website also had to provide tools for young people to help them influence their parent/caregiver and allow a high level of interaction.
Fulfilment
Itineris created a unique web game to meet the British Heart Foundation brief, which won three gold awards at the 2010 International Communicator Awards. Run by the International Academy of the Visual Arts, the awards honour the best in creative advertising, corporate communications, public relations and web design from across the globe.
Research found that children in the British Heart Foundation's target age range were familiar with the idea of keeping 'virtual pets' such as Tamagochis, ensuring their pets remained happy and healthy by providing all the elements needed to sustain life.
As a result, the web initiative that Itineris created was a game called Monster Heart. The game allowed players to keep an online virtual monster - a fun, non-threatening and unisex creature.