BSP - world leaders in pile drivers and dynamic compaction equipment since 1905
We are a relatively traditional company; however itineris have given us a fantastic new website that allows us to regularly commucate to our worldwide audience.
R Melton, Sales & Marketing Director
Brief
The primary goal was provide BSP with a platform to communicate with its expanding worldwide customer base. The company's previous site was not only difficult to update, it was also rapidly losing valuable traffic to a selection of new market players.
A new B2B website was required giving the visitors a clear overview of BSP's products, services and global capability.
Fulfilment
The website design focuses on the striking photography of BSP's products in situ, the use of white space to ensure the reader is not lost in detail and to allow the technical nature of the copy to stand out on the page.
Close-up product images also support the detailed nature of the copy and brings the products to life without needing to use lengthy written descriptions. The global feel to the site is illustrated by using quotes from customers in various countries to highlight the areas in which BSP operates. Being a B2B site, we have kept design elements to a minimum and copy straight talking, along with using a primary colour palette and grey shading to enhance the corporate feel.
BSP are also advocates of our email marketing product little green plane, and have recently been enjoying click through rates of almost 75%.