Brief

• The website creative design should encapsulate the luxury brand, highlighting the lifestyle of Oyster whilst showcasing the quality of the product and services offered by Oyster Marine. 
• The website must be content managed, allowing Oyster Marine to easily add pages, copy, images and video. The facility to promote and manage events online is also imperative.
• A secure area needs to be created specifically for yacht owners to sign in and allow them easy access to unique information.
• The design from the website should be rolled out across all marketing channels including email marketing to create an umbrella brand style, primarily used to encourage prospective and current owners to keep up to date with Oyster developments.

Fulfilment

The design focus needed to be clean and uncluttered letting the high-quality imagery speak for itself.

The Oyster Marine lifestyle is also portrayed through a blend of excellent imagery and the use of video footage, showcasing the lifestyle behind owning one of these luxury yachts.

Apart from the aesthetic design, the website also needed to deliver highly technical information for each of the yachts, this was achieved through interactive flash plans.

The website also included a secure owner's area allowing Oyster Marine's clients to login to the site and obtain restricted information in a personalised manner about their yacht and upcoming VIP events.

The site has been built on our website content management system i.content. This provided Oyster Marine with a comprehensive marketing tool that meant they could be in complete control of their website without any technical knowledge.

Using the power of little green plane, our email marketing product, Oyster are able to continually communicate with their audience, therefore driving further traffic to their website. Each email campaign is easily tracked and the effectiveness of the campaign reported.