Birketts is a full service law firm which has been established since 1864
The website project was handled with the utmost professionalism. The end result was an enjoyable and successful project with the website continuing to evolve and deliver in terms of ROI. I would not hesitate to recommend itineris to anyone looking for a digital marketing agency.
Nicki Ramsbottom, Marketing Manager, Birketts
Brief
The brief was to redevelop the existing Birketts website to reflect the company's rising position within the competitive legal services field. The design needed to consider Birketts' existing branding and reflect the high quality, professional and progressive nature of the firm. The site also needed to act as a point of differentiation from its competitors.
Birketts also wanted its website to provide a better user experience. In order to support one of the firm's core values of accessibility, the site was also required to be easy to navigate and user friendly. The website's main purpose was to act as an information resource for clients, contacts and potential recruits so a professional look and feel, as well as high-quality content, was a must.
Also key to the project, was to provide a user-friendly content management system, which was flexible and allowed different levels of user permissions.
An e-marketing tool was also required to update the firm's current methods of email marketing, drive its audience to the website and measure the effectiveness of email marketing campaigns, both large and small.
Fulfilment
Key to the success of the project was to understand the wide range of services that Birketts offer and the different segments of the market the website would need to appeal to. It was imperative that the site was appealing to both the business and individual client.
Mapping out each audiences' user journey was critical to creating an effective site structure before entering into the creative design stages.
The design and navigation was kept clean and intuitive, allowing every user easy access to information throughout the entire site.
We were also able to match the needs of each customer to skills of the most suited lawyer quickly and efficiently with our 'People Finder' selection tool.
The website was built on our website content management system, i.content. This provides Birketts with a comprehensive marketing tool that allows the team to be in complete control of their website, without having to rely on technical support for every required change. The different user level permissions which were built into the site also help with the work flow process of the team, ensuring amendments to the site are made quickly and to a high standard.
Using the power of little green plane, our email marketing product, Birketts is able to progress its email marketing campaigns, communicate with their audiences through a more professional, segmented and targeted format than was possible before, in turn driving more traffic to the website.