DanceEast is one of the UK's nine national dance agencies
itineris have designed and developed a fantastic new site for us, as well as being highly responsive to our needs.
We are also really impressed with how straight forward the CMS is, allowing us to have complete control over our entire site.
Fiona Speed, Marketing & Communications Co-ordinator
Brief
The redesign of its existing website focussed on providing Dance East with an intuitive online marketing tool that would not only educate its audiences but allow them to make bookings online.
The new website needed to accommodate the broad spectrum of users ranging from children to the retired community.
An e-marketing tool was also required to provide a mechanism to communicate and measure the effectiveness of email marketing campaigns, both large and small.
Fulfilment
To ensure the website remained commercially focused but creatively led, we enhanced the site's usability and aesthetics through the use of strong, clean imagery throughout. These included a bright, fresh colour palette and plenty of white space to allow the content to stand out and the use of changing background images allowed each section of the website to be personalised to the relevant audience in each section.
The site has been built on our website content management system, i.content. This provided Dance East with a comprehensive marketing tool enabling them to take complete control of their website without any technical knowledge.
Using the power of little green plane, our email marketing product, Dance East is able to continually communicate with their audience, therefore driving further traffic to their website. Each email campaign is easily tracked and the effectiveness of the campaign reported.